Ep #49 - Dave Gerhardt, VP of Marketing from Drift, Talks the Importance of a Congruent and Authentic Brand Personality
Ep #49 - Dave Gerhardt, VP of Marketing from Drift, Talks the Importance of a Congruent and Authentic Brand Personality
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Dave Gerhardt, the VP of marketing from Drift, sits down with the Marketing Geeks...


Drift has been exploding over the last few years & the company continues to produce innovative tools that allow business owners and marketers to communicate with ideal prospects and clients.
Subscribe for Email Notifications of New Episodes and News Updates from the Marketing Geeks!
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Boom! Today on Marketing Geeks we are joined by Dave Gerhardt, the VP of marketing from Drift, a conversational marketing platform that connects you with the people ready to buy now.  Drift has been absolutely exploding over the last couple of years and the company continues to produce innovative tools that help to communicate and target ideal prospects and customers.   

Dave Gerhardt sits down with Justin Womack and Andros Sturgeon for an interview to discuss his role at Drift and his thoughts about what makes an effective marketer in 2019. Many of the old rules of marketing have either changed or are changing and Dave believes that we are about to enter what could be considered the most difficult era yet for marketers. The tools and tactics that used to bring marketing success are now just "table stakes" to join the game. Dave believes that today's effective marketers need to show a level of congruence by being the same person when speaking on behalf of the company, talking on a podcast, writing an article, or sitting at home for a family dinner. He believes that the era of false brand personalities is ending and that people, more than ever, are connecting with authenticity, transparency, and direct, upfront messaging. It's a great interview with lots of key insights so listen in and enjoy!

Connect with Dave Gerhardt and Try Out the Drift Software: 

Open a Free Drift Account & Book a Demo:  https://www.drift.com/




Twitter (Drift):  https://twitter.com/drift
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Marketing Geeks Listeners Can Save $10 on a First Purchase at THANK YOU TO REV.COM FOR SPONSORING THIS EPISODE  Use REV.COM for Transcriptions or Subtitles Save $10 Off Your First Purchase: https://www.rev.com/blog/geeks
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If you would like to support the show with a donation, please find the link below and submit a contribution:


Donating $0.99 per month will get a featured shout out on the show. 

Donating $4.99 per month will get the shout out plus access to all webinar recordings. 

Donating $9.99 per month, you get all the recordings PLUS a private group coaching call once a month for one hour with the Marketing Geeks. 

To be a guest on Marketing Geeks, email us at info@MarketingGeeksPodcast.com
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Dave Gerhardt, the VP of marketing from Drift, sits down with the Marketing Geeks...


Drift has been exploding over the last few years & the company continues to produce innovative tools that allow business owners and marketers to communicate with ideal prospects and clients.
Subscribe for Email Notifications of New Episodes and News Updates from the Marketing Geeks!
CUSTOM JAVASCRIPT / HTML
Boom! Today on Marketing Geeks we are joined by Dave Gerhardt, the VP of marketing from Drift, a conversational marketing platform that connects you with the people ready to buy now.  Drift has been absolutely exploding over the last couple of years and the company continues to produce innovative tools that help to communicate and target ideal prospects and customers.   

Dave Gerhardt sits down with Justin Womack and Andros Sturgeon for an interview to discuss his role at Drift and his thoughts about what makes an effective marketer in 2019. Many of the old rules of marketing have either changed or are changing and Dave believes that we are about to enter what could be considered the most difficult era yet for marketers. The tools and tactics that used to bring marketing success are now just "table stakes" to join the game. Dave believes that today's effective marketers need to show a level of congruence by being the same person when speaking on behalf of the company, talking on a podcast, writing an article, or sitting at home for a family dinner. He believes that the era of false brand personalities is ending and that people, more than ever, are connecting with authenticity, transparency, and direct, upfront messaging. It's a great interview with lots of key insights so listen in and enjoy!

Connect with Dave Gerhardt and Try Out the Drift Software: 

Open a Free Drift Account & Book a Demo:  https://www.drift.com/




Twitter (Drift):  https://twitter.com/drift
SPECIAL LISTENER OFFERS:
THANK YOU TO REV.COM FOR SPONSORING THIS EPISODE
Use REV.COM for Transcriptions or Subtitles Save $10 Off Your First Purchase: https://www.rev.com/blog/geeks
Marketing Geeks Listeners Can Save $10 on a First Purchase at THANK YOU TO REV.COM FOR SPONSORING THIS EPISODE  Use REV.COM for Transcriptions or Subtitles Save $10 Off Your First Purchase: https://www.rev.com/blog/geeks
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Connect with us on LinkedIn:



If you would like to support the show with a donation, please find the link below and submit a contribution:


Donating $0.99 per month will get a featured shout out on the show. 

Donating $4.99 per month will get the shout out plus access to all webinar recordings. 

Donating $9.99 per month, you get all the recordings PLUS a private group coaching call once a month for one hour with the Marketing Geeks. 

To be a guest on Marketing Geeks, email us at:
info@MarketingGeeksPodcast.com

ABOUT THE MARKETING GEEKS PODCAST
ABOUT THE MARKETING GEEKS PODCAST
The Marketing Geeks Podcast was started by two men seeking to change the world. Well, in reality, this podcast was started on a whim and it has taken off and caught on with a loyal fan base that appreciates are strange sense of humor and affinity for all things marketing and business.

If you love digital marketing, advertising, email, copywriting, podcasting, blogging, or other modern marketing techniques, then this show is for you. If you want to stay current with the latest news in the tech world and laws that may affect the ability to use certain marketing strategies, we will bring you the news. If you just love movies and need to validate why you should go see the latest blockbuster film, we are there with our geek review.

Give it a shot, listen in, and enjoy the Marketing Geeks Podcast.
The Marketing Geeks Podcast was started by two men seeking to change the world. Well, in reality, this podcast was started on a whim and it has taken off and caught on with a loyal fan base that appreciates are strange sense of humor and affinity for all things marketing and business.

If you love digital marketing, advertising, email, copywriting, podcasting, blogging, or other modern marketing techniques, then this show is for you. If you want to stay current with the latest news in the tech world and laws that may affect the ability to use certain marketing strategies, we will bring you the news. If you just love movies and need to validate why you should go see the latest blockbuster film, we are there with our geek review.

Give it a shot, listen in, and enjoy the Marketing Geeks Podcast.
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