JOHN LEE DUMAS, the founder and creator of the website Entrepreneurs on Fire (www.EOfire.com) joins the show today to discuss the power of podcasting and personal branding in his life. John has found a way to monetize his podcast with multiple streams of income so that he now generates over 6-figures a month in net income. NET!!!!!!
John Lee Dumas has created a business model with full transparency to the level that he actually posts his balance statements online on this website so you can see exactly where his revenue and expenses are coming from. John describes this as the roadmap that he has created so that anyone can follow his model to build their own successful podcast.
John said that for the past 68 consecutive months, his company has always made at least $100k in net income.
In Gary Vaynerchuk's 2018 New York Time's Best-Selling book, "Crushing It," an entire chapter is dedicated to telling John Lee Dumas' story as a podcast hustler that built a powerful personal brand through content creation. He has now become an icon in the podcasting world, has been invited to speak at some of the largest podcasting and marketing conferences in the world, and he's interviewed some of the biggest names in business and entertainment on his show, Entrepreneurs on Fire.
In our interview, we discuss how John makes his money from podcasting, whether he was always a hustling content creator from a young age, and what's so special about the medium of podcasting anyways. Find out these answer and more by simply tuning in.
After this amazing interview, Andros and I go through Reddit to answer marketing questions from those curious soles that need help from the marketing geeks. The interview may wipe you out with content overload so we are sure to keep the second half of the episode much more conversational.
Enjoy John Lee Dumas's Interview on Marketing Geeks with Justin Womack and Andros Sturgeon.
Listen to John Lee Dumas's podcast "Entrepreneurs on Fire:"
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